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The Final Word on Building Habits – Atomic Habits

If you want to build a habit, this is the definitive book on the topic. 1 You could read about habits in other books, to learn more, but if you actually want to be building them, look no further.

This was the first book in a long time that moved me to actually take action. Succint, pithy and packed with advice, there isn’t a wasted word in its 300 odd pages. And unlike other, it does not feel like three-hundred-pages. Moving from introduction to positing its arguments to tactical advice to conclusion, this feels more like a fast paced novel.

On we go to the things that moved me.

Read more…

English is a “Phunnny” language (or When I Fell in Love with English and Reading)

As a kid, I read a lot of books above my level of comprehension.
More to show off and show folks my “smartness” and give off that snooty “I am a well read boy” air1 than from any sense of love or learning.

I know better now (I hope, I do) :)

But two books from those days will always stay with me.

One was my father’s science textbook, which I no longer have or remember the title of. I used it for four years in high school to understand what I was learning. The book was my secret weapon :)
The language in that old textbook was far more engaging and lively than the teachers in class. And it was beautiful with all those black and white line drawings, and anecdotes of the folks who made those amazing discoveries. (Faraday and Tesla and Watts and Madam Curie). It actually was a textbook from before science became “Science”; when it was Natural Philosophy
Despite years of searching, I haven’t found it again.
The closest textbook of that style I could point you to, would be Thompson’s Calculus.

The other book was a tattered copy of The Complete Yes Minister.2 I thought then, that the book was the real deal, an actual tell all, with its newspaper clippings and copies of memos. It took me a couple more years to realise what satire was. And it was a line in there, a really obtuse, verbose line that took my young brain a couple of days to “get”, that made me realise that reading was a dialogue, that a good book was not something to be just “read”. A good book is friend telling you jokes, a prankster scaring you, a father figure consoling you, a friend giving you advice and in this case a master exposing that language in general (and English in particular) was not something to be scared of, but just tools of expression, toys to be played with and enjoyed, and tools that could be expertly wielded.

It was this line and the delight I got in deciphering it, that turned me into a lifelong bookworm. You can see Nigel Hawthorne’s brilliant rendition, here.

This is what he said. “The identity of this official whose alleged responsibility for this hypothetical oversight has been the subject of recent speculation is not shrouded in quite such impenetrable obscurity as certain previous disclosures may have led you to assume, and, in fact, not to put too fine a point on it, the individual in question was, it may surprise you to learn, the one to whom your present interlocutor is in the habit of identifying by means of the perpendicular pronoun.”

“I beg your pardon?’ I said.
There was an anguished pause.
‘It was I,’ he said.”

Like our grand old thespian says, “English is a very phunnny language.”


  1. Aah, vanity! :) 

  2. Yes, I read the book first and discovered the show much later. 

Looking for Something to Read in the New Year?

As the year draws to an end, here’s what the folks I follow read this year.

Vishal Khandelwal, has a couple of short, sweet posts on “The Books That Made Me.” Here’s Part 1 and here’s Part 2.

If you’ve already read (and reread) Taleb’s books, here’s a list of books he loves (and hates).

Here is Ryan Holiday’s evergreen list and here’s what he was unto in 2018.

Patrick Collison has a whole antilbrary. (via this ttfs episode).

James Clear wins most organised list.

I follow this not a blog and this tumblr, because these giants who I have grown up on, always have something to recommend.

Not an annual list per se, but Brett McKay’s recommendations have always been awesome!

And finally the big daddy of them all, the annual Farnam Street reading list. While Shane Parrish changed my life in more ways than one, by teaching me how to read and focus, it was his opinions on the books he read that made me follow him all those years ago.

My own eccentric list of books is here.

And there you have it. My little gift to you.

I have about a hundred of you awesome folk on this list. And no matter how infrequent or erratic I am, more than half of you always read every mail I send.
And you always have an encouraging word for me.

For your time, and your attention, and your little acts of kindness, I am truly humbled and thankful.

Merry Christmas to you all! And a Happy New Year!

Gratefully, Jason

P.S. And if you haven’t already, you can always subscribe here.


A Simple Marketing Worksheet

A Simple Marketing Worksheet

  • Who’s it for?
  • What’s it for?
  • What is the worldview of the audience you’re seeking to reach?
  • What are they afraid of?
  • What story will you tell? Is it true?
  • What change are you seeking to make?
  • How will it change their status?
  • How will you reach the early adopters and neophiliacs?
  • Why will they tell their friends?
  • What will they tell their friends?
  • Where’s the network effect that will propel this forward?
  • What asset are you building?
  • Are you proud of it?

“This Is Marketing”, Seth Godin